OK so as you are all aware I'm sure :) We did our assignment on Clara Lara.
The aim of this assignment was to take somewhere in the industry and re-brand it. So we decided to completely change Clara Lara by giving it a new name, logo and slogan. We named it "Wild Wood Park" and our slogan was show your wild side.
We wanted people to remember the name, a sort of roll of the tongue effect while having the fun element Incorporated by "showing your wild side" :)
We wanted to give ourselves a challenge and decided by re-branding it we could do anything we wanted to it. This even gave us the opportunity to create our own website, which was a fantastic experience. The Clara Lara website itself is in a sense shocking, when you click on the different tabs most of them are either unavailable or full of pop ups claiming you have won €20,000. By creating the new website we were able to modernise the website by having facebook links, twitter links and my favourite an online booking system. This will drive more traffic to the website and create forums where people can ask questions.
I strongly believe that Clara Lara should take some of these recommendations on board. This will allow them to come in as possibly the best adventure park in Ireland and by expanding the park to cater for adults and teenagers as well they are opening up to a much broader audience allowing them to make the most out of this fantastic location where the park is situated.
Hope you enjoyed reading :)
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